Our new Brick + Mortar in Duluth

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We are three weeks into our new space and starting to feel settled and SO HAPPY. I wanted to post some pictures for those of you who are out of town or haven’t had a chance to come in.

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Our wall shelves are filled with some of our favorite makers’ work and home goods.

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The view from our front doors (the left side).

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SO.MANY.PAPER.GOODS.

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The other side of the shop (right side).

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Our spring clothes … they’re just too good. We get new things in weekly, and sometimes daily. Please let me know if there’s something you see here that you don’t see on our online shop – we ship all over.

I also wanted to give you guys an update on our Lakemont shop. If you’re subscribed to our newsletter you already know this (if you’re not – subscribe here) . BUT after many conversations, thoughts, and prayers we have made the decision to focus our energies to our new Duluth location and not reopen Personify in Lakemont. This was a very difficult decision for us as we’ve invested SO MUCH the past three years in this lovely little town and have met many many wonderful people. It was the best decision for our family and we are excited about the future of Personify.

If you’re a Lakemont customer please please please do not be a stranger. We miss you guys already and want to hear from you! Let me know how we can keep you stocked on all your fave Personify goodies.

Happy days,
Maddie

 

 

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Happy Spring Picks

My top happy picks for this spring at the shop

spring-personify-shop1. I think this mermaid bottle opener lady is the perfect bar accessory.
2. Boost you lunchtime routine with the popsicle pop quiz lunch box.
3. This tote does anything but blend in.
4. I’m probably going to take one of these herschel supply x hudson’s bay little america backpacks home with me. I love them so much.
5. Love the minimalist take on the classic squash blossom design in wooden beads.
6. This confetti handmade catch all ceramic dish is my favorite
7. These felt birdhouses are fully functional and adorable. Invite your bird friends over this spring.
8. Say thank you with this colorful card.
9. Spruce up your outdoor space with these gorgeous ceramic lanterns. Nothing beats soft candlelight on your porch.

 

Artist Series: Natalie Jacob of Etymology Jewelry

Etymology Jewelry at Personify Shop

Introducing Etymology Jewelry to Personify Shop has been so fun. I found Natalie Jacob through Etsy’s open call and I just couldn’t live without her line. I’m currently wearing one of her bracelets right this second. I love the colorful pieces, mixed media, and bohemian vibe of the line… It’s jewelry that’s ready to party! You can find her pieces under our New Arrivals tab. Read my interview with Natalie below.


 

How did you get started with what you do?

Etymology Jewelry started on Etsy in 2008 back when I was a first year student at the art college MICA. Making jewelry grew out of my natural disposition to create, as I was always making and forming things in an artistic way, even from a young age. Jewelry seemed to be a natural fit as I had also always been devouring fashion magazines and loved the idea of being involved in the fashion (or jewelry!) world. Now, it’s my chosen medium, allowing me to be in both the fashion world and the artistic world.
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How would you describe your aesthetic?

I always say my aesthetic is Mixed Media, or Boho. I like to say Mixed Media because it alludes to the materials I use- which are a mix of natural gemstones, vintage chains and recycled vinyl record album beads.
Herkimer Diamond Bracelet at Personify Shop

What’s your favorite thing about making jewelry?

Well it’s definitely tricky to pick one favorite! I would say the thing I enjoy the most about making jewelry is the ability to be creative with design,  materials and color in a wearable way. I also truly love that I am able to be both an artist and a designer and have a variety of people – all over the world- wear my pieces!
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What’s your least favorite thing about making jewelry?

The occasional back ache from doing all that handmade jewelry fabrication!

Scout Bracelet from Etymology Jewelry at Personify Shop

Any business advice?

You will hear one hundred no’s with your line before you get one yes. But all it takes is one yes, so keep going and be persistent!

What is your favorite thing at Personify Shop?

I’m a sucker for a great Ikat print- it’s probably my favorite sort of patterning out there. As a result I am absolutely in love with this pillow- it doesn’t hurt that all the colors also happen to match my bedding, so I may have to add it to my home sometime soon!

Personify Shop Ikat Pillows

If you could hang out with any three people this Friday night, who would you pick?

This is definitely a little cheesy- but if I could hang out with anyone it would be my grandparents. They are no longer alive, but I was very close with them as I was growing up and miss having them around. A couple of the places they loved to go are still in business, so I’m sure we’d go to a favorite restaurant of theirs and just catch up. I’d tell them about all the accomplishments I’ve had with my business- including a recent feature in an Etsy partnership with Macy’s! It would be such a joy to see them and I know we’d have a great time.

Wanderlust layering bracelet from Etymology Jewelry at Personify Shop


Thanks so much Natalie! It’s been a joy to work with you. I love your line so much and look forward to working together more in the future.

maddie