Yay! Our second installation of creative friends!
I’m super excited about this one. I met Stephanie of Abbitt Collective at Gather Workshop in Atlanta last fall. She had not started her product & brand styling, photography, and lettering business at the time but it’s now in full swing and BEAUTIFUL! Seriously, go to her website and check out all the lovely projects she’s working on. Follow her gorgeous instagram feed too!
(c) Texture Photo
She styled and shot these photos of some of our brand swag (designed partly by the amazing Mallory Overton of Castle Paper Co).
Read my interview with her below (I love her advice on fear) and stay tuned for some guest contributions by Stephanie on our blog!
1. How did you get started with what you do?
Ever since I was little, I wanted to create. I loved looking at things to try to draw them or recreate them. So the desire was always there, but the focus and direction wasn’t! Two years ago, I graduated college and started my career as an elementary teacher. I devoted hours upon hours to teaching and quickly realized I wanted/needed an outlet outside of teaching. Also being a newlywed, I wanted to take “adulting” on by storm, so naturally I needed to be an amazing cook and home decorator! I started a blog as a place for me to be just that! I found out I loved creating pieces for our home while trying new recipes and figuring out what our go-to foods were going to be! I literally couldn’t get enough of it. (I still can’t!)
2. How would you describe your aesthetic?
My aesthetic is bold, fresh, genuine and warm with a kick of edge to it! I love creating and styling in a way that reflects people’s missions, values and heart- honesty. There’s something so beautiful about rawness!
3. What’s your favorite thing about your work?
I love the people behind it. I love hearing about people’s stories and why they are doing what they are doing. I love to see the passion in their eyes/words as they walk me through their passions. It’s crazy inspiring to me to hear the determination and strength that they show through what they do!
4. What’s your least favorite?
All the legal stuff + taxes. I am just not that person at all, so even when I prep myself to sit down and try to understand it.. I’m left feeling like a rhino just plowed through me.
5. Business advice?
Don’t let fear get in the way. Your fear of failure needs to be less than your fear of not doing something that sets your soul on fire. If you love something, just go out and do it- you can figure it out along the way. It takes time and be okay with that!
6. What’s your favorite thing at Personify Shop?
Oh my, the new catch all dishes along with the tea towels. I LOVE a good patterned towel and dish for decorating and styling. They are on my to get list and I get so giddy when I look at them!
7. My favorite party question:
If you could hang out with any three people this Friday night, who would you pick? In this moment… James Cordon, Adele and Melissa McCarthy in a carpool karaoke. I’m straight obsessed.
8. How do you know the ladies at Personify Shop?
I met Maddie in November ‘15 at Gather Workshop! I remember the moment I met her I thought she was the coolest and wanted to be her friend. I was amazed at the way she knew and owned her style in a refreshing and real way. She is so fun, spunky and on it. She’s one rockin’ lady and I am honored to know her and cheer her on!