Our new Brick + Mortar in Duluth

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We are three weeks into our new space and starting to feel settled and SO HAPPY. I wanted to post some pictures for those of you who are out of town or haven’t had a chance to come in.

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Our wall shelves are filled with some of our favorite makers’ work and home goods.

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The view from our front doors (the left side).

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SO.MANY.PAPER.GOODS.

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The other side of the shop (right side).

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Our spring clothes … they’re just too good. We get new things in weekly, and sometimes daily. Please let me know if there’s something you see here that you don’t see on our online shop – we ship all over.

I also wanted to give you guys an update on our Lakemont shop. If you’re subscribed to our newsletter you already know this (if you’re not – subscribe here) . BUT after many conversations, thoughts, and prayers we have made the decision to focus our energies to our new Duluth location and not reopen Personify in Lakemont. This was a very difficult decision for us as we’ve invested SO MUCH the past three years in this lovely little town and have met many many wonderful people. It was the best decision for our family and we are excited about the future of Personify.

If you’re a Lakemont customer please please please do not be a stranger. We miss you guys already and want to hear from you! Let me know how we can keep you stocked on all your fave Personify goodies.

Happy days,
Maddie

 

 

Our New Location: On a Personal Note

In case you missed our big news, we are opening a second Personify location in the lovely historic Downtown Duluth this spring! Yay! We can’t believe it’s *actually* (read: finally) happening. We want to thank the many of you that have already shared your excitement. We are working hard to get open ASAP!

Tammy & I (Maddie) wanted to each share on a personal level some of the things we are most excited about and how we landed at our Duluth spot.

Read our thoughts below and stay tuned for more updates as we get ready to open soon soon soon.


[From Tammy]

I never dreamed that the Personify Girls would end up in my own back yard! How good is God?

I remember many years ago jogging with Maddie in a stroller through the streets of Downtown Duluth loving my home town and dreaming, thinking and praying of what it could be, never thinking that one day she would be running Personify Shop right next to the old City Hall. What a joy it is for me to participate in supporting my daughter’s dream and watching her exercise her gifts and abilities, just as I have tried to do with many other young people throughout my life.

It’s been a real joy for me to personalize my home and my life, with treasures new and old both with flea finds and fine pieces and it’s our hope to share both ends of the spectrum with you in the near future. How fun it is to create a beautiful life that is uniquely yours?!

My prayer is that we would be a blessing to many and that our family, including our three dogs (come and meet them!) would thrive in Duluth.


[From Maddie]

I am equally surprised, and yet also thrilled, that Downtown Duluth is where the flagship Personify has landed.

We fell head over heels with our building the moment we saw it. After about a year of looking and a few dead ends, we were cautious about getting our hopes up but in our hearts just knew this is where we needed to be.

Mom and I are itching to get started and can’t wait for you to see all the new goods we are bringing in. We are so lucky we get to do this together!

I am the most excited about the everyday joys of having a brick & mortar: meeting new people, sharing the things that we find, helping you pick out that perfect gift, cleaning, tagging, getting in shipments, chatting with the neighbors…just all of it.

I’m also excited about the community we will be a part of. There are so many new businesses coming into Parson’s Alley: Noona, Simply Done Donuts, Good Word Pub (from the Brick Store Pub), and more, along with the amazing current residents like the Chocolatierie, Dreamland BBQ, Pure, the Farmhouse, Crave Pie, Old 4th Ward Pizza, Peace Love and Decorating, Eddie Owen at the Red Clay Theater, Piatto, 2 Smith Art Galleryand more.

My all-time favorite part of the business, though, is the hunt for unique treasures for you and your home. I know you’re going to love our modern + whimsical goods. Thanks for being along for the ride.

Cheers, friends!

 

 

 

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Artist Series: Yas Imamura of Quill and Fox

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I’m very excited to share this Artist Series with you today coming from Portland, Oregon. Quill and Fox is a whimsical card and stationary line created by Yas Imamura that evokes a sense of nostalgia, coming from Yas’ love for quaint illustrations. These designs fit in perfectly in the shop, from their colorful nature to the hand done imprint on the illustrations. When I first saw her work, I knew we had to have it in the shop.

Yas Imamura of Quill and Fox

Enjoy our interview with Yas below!


Quill and Fox Card and Stationary Line

How did you get started with Quill and Fox?

It began when I designed my own wedding invites, and started taking commission work for announcement cards. I started with just a small line of cards that reflect my passion for children’s book art as well as my affinity for nature and gardening.

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  1. How would you describe your aesthetic?

Imperfect and natural. I’ve been adding more watercolor paints in my work and less gouache to show these even more so, especially with how watercolor glazes over each layer and doesn’t dry flat colored like gouache. I love showing the paint strokes in my process and finished work.

You're out of this world card by Quill and Fox

[Editor’s Note: I love this picture of the original drawing of the You’re Out of this World Card. Love the peak into how much work goes into each design.]

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  1. What’s your favorite thing about your business?

Having my own time and being my own boss! I also love the freedom to pursue a creative endeavor.

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  1. What’s your least favorite?

Not being able to switch off work because it’s always around me.

  1. Business advice?

Branding and presentation is just as crucial as your craft (but definitely work on the latter first), especially in a visually curated environment of social media.

6.     My favorite party question: If you could hang out with any three people this Friday night, who would you pick? Andrew, my dog…..and Michelle Obama.

photo by Angie Webb Creative and Styling by Mad and Dusty

photo by Angie Webb Creative and Styling by Madison Beaulieu

Creative Friends: Abbitt Collective

Yay! Our second installation of creative friends!

I’m super excited about this one. I met Stephanie of Abbitt Collective at Gather Workshop in Atlanta last fall. She had not started her product & brand styling, photography, and lettering business at the time but it’s now in full swing and BEAUTIFUL! Seriously, go to her website and check out all the lovely projects she’s working on. Follow her gorgeous instagram feed too!

(c) Texture Photo

(c) Texture Photo

She styled and shot these photos of some of our brand swag (designed partly by the amazing Mallory Overton of Castle Paper Co).

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Read my interview with her below (I love her advice on fear) and stay tuned for some guest contributions by Stephanie on our blog!

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1. How did you get started with what you do?

Ever since I was little, I wanted to create. I loved looking at things to try to draw them or recreate them. So the desire was always there, but the focus and direction wasn’t! Two years ago, I graduated college and started my career as an elementary teacher. I devoted hours upon hours to teaching and quickly realized I wanted/needed an outlet outside of teaching. Also being a newlywed, I wanted to take “adulting” on by storm, so naturally I needed to be an amazing cook and home decorator! I started a blog as a place for me to be just that! I found out I loved creating pieces for our home while trying new recipes and figuring out what our go-to foods were going to be! I literally couldn’t get enough of it. (I still can’t!)

Abbitt Collective at Personify Shop

2. How would you describe your aesthetic?

My aesthetic is bold, fresh, genuine and warm with a kick of edge to it! I love creating and styling in a way that reflects people’s missions, values and heart- honesty. There’s something so beautiful about rawness!

Macarons styled and photgraphed by Abbitt Collective

3. What’s your favorite thing about your work?

I love the people behind it. I love hearing about people’s stories and why they are doing what they are doing. I love to see the passion in their eyes/words as they walk me through their passions. It’s crazy inspiring to me to hear the determination and strength that they show through what they do!

food styling by abbitt collective

4. What’s your least favorite?

All the legal stuff + taxes. I am just not that person at all, so even when I prep myself to sit down and try to understand it.. I’m left feeling like a rhino just plowed through me.

5. Business advice?

Don’t let fear get in the way. Your fear of failure needs to be less than your fear of not doing something that sets your soul on fire. If you love something, just go out and do it- you can figure it out along the way. It takes time and be okay with that!

6. What’s your favorite thing at Personify Shop?

Oh my, the new catch all dishes along with the tea towels. I LOVE a good patterned towel and dish for decorating and styling. They are on my to get list and I get so giddy when I look at them!

7. My favorite party question:

If you could hang out with any three people this Friday night, who would you pick? In this moment… James Cordon, Adele and Melissa McCarthy in a carpool karaoke. I’m straight obsessed.

styling by abbit collective

8. How do you know the ladies at Personify Shop?

I met Maddie in November ‘15 at Gather Workshop! I remember the moment I met her I thought she was the coolest and wanted to be her friend. I was amazed at the way she knew and owned her style in a refreshing and real way.  She is so fun, spunky and on it. She’s one rockin’ lady and I am honored to know her and cheer her on!